From Victoria to Shanghai: Seamild Brings Premium Oats to FHC 2025

Seamild International (Australia) participated in the Food & Hotel China (FHC) Expo 2025 in Shanghai from 12 to 14 November, one of Asia’s most prestigious food and beverage exhibitions. The event brought together industry leaders from around the world, providing a key platform for trade exchanges and a gateway for global food brands to explore the Chinese market.

Supported by Global Victoria, Seamild joined 30 leading Victorian companies, showcasing a wide range of premium, innovative Australian oat products that combine health, taste, and quality.

Global Victoria members in Food & Hotel China (FHC) Expo Shanghai, 12-14 November 2025 Australia’s trusted health food brand brought its full lineup to the international stage, including Seamild Instant and Rolled Oats, Williams’ Pantry Hemp & Chia Seed Oatmeal, Seamild Fruit & Berries Crispy Oats, Seamild Low-Sugar / No-Added-Sugar Wheat Biscuits, and Seamild Cereal Yogurt—offering diverse options for different tastes and lifestyles.

Product Showcase in Food & Hotel China (FHC) Expo Shanghai, 12-14 November 2025

This participation not only provided Seamild with the opportunity to connect with the Chinese market, a key destination for Victorian food exports, but also underscored the brand’s potential in other international markets. With a diverse range of products catering to different consumer preferences, Seamild continues to demonstrate its commitment to healthy, innovative, and high-quality nutrition for consumers worldwide.

Meeting buyers at Food & Hotel China (FHC) Expo Shanghai, 12-14 November 2025

The enthusiastic response from attendees at FHC Shanghai 2025 further reinforced Seamild’s confidence in China, where demand for safe, nutritious, and sustainably produced health foods is rapidly growing. This positive feedback reflects the nation’s increasing focus on wellness and balanced nutrition, perfectly aligning with Seamild’s mission to provide premium oat products for a variety of tastes and lifestyles.